I help run an overseas property website; the site has been
going for a few years with steady traffic and clients. We
did things the right way attracting the right type of
people to our website. It was not until we attracted the
wrong type of folks that we saw our website traffic soaring
off the graph. The wrong type of people will also help you
no matter the business or field of interest you are into.
So who are the wrong types of folks? Well I would say we
did not want rude and ignorant people upsetting our staff
and our clients. These people are determined to make
someone's day a misery. I would like you to think of some
person like that, we have all come across these people. You
know the guy that drives so close to you that you can see
his flaring nostrils. That person who simply does not give
a dam about who you are. Have you ever been in a line
waiting and someone walks in front of you like you are not
there? Well it's that type of person I am talking about. We
don't want to target these guys they are the wrong type of
people. The other people we did not want were the dam
greedy. These people would always complain and would simply
hog any free products or services we had on offer. They
will not be happy unless you are paying them. The third
type of person was the insanely envious. What is the point
in having someone bitching about luxury real estate for
example or putting down someone who had success?
It was not until we experimented with the marketing of a
luxury home priced in millions that I learnt something
different. What I learnt does not just apply to real estate
it applies to all types of people and businesses that want
to promote on the internet. We uploaded our millionaire
home on YouTube. It did not take long for me to discover
what you may have already realised. The fact is the wrong
type of people are actually the people you need to attract.
The wrong types of surfers were in fact my targeted
audience. Here is what happened.
We had experimented with uploading luxury real estate on to
Youtube before and typically our views over a month would
be around 200- 400 maximum. Well this time we did something
different by mentioning key words such as Cash , Money,
Bad, criminal,' millionaire' 'pimp' 'cribs' 'MTV'
'millionaire's mansion' we started to attract a different
audience. This audience was the type of audience that would
leave comments like 'hope the owner died!' this crib isn't
as big as mine' any dead celebs live in this home? 'Not
enough gold taps for me' our usual comments were along the
lines of 'what a beautifully appointed building'.
The comments invited more comments and for the first time
we had a situation were our views were flying through the
roof. In four weeks we had 60,000 views. Now we had the
attention of the masses our traffic started to rise. I hear
you right now saying its quality traffic you want not
quantity. In this success will also raise your profile on
Youtube. This is the key to success your targeted audience
of sound buyers will now find you. It takes your video to
be featured to receive honours and links to stand out from
the crowd. The mere fact that this bitching and bad
mouthing causes such a stir means your video will be
shared.This buzz lead to success we found someone who
wanted to buy the home a diamond in the rough.
It's a fact human nature loves to bitch and moan rather
than praise and wonder. We love to put people down the
media make a good living from it. We all have a curiosity
and peeping inside a luxury home is simply irresistible.
Combining these forces of nature will help you to Youtube
sucess
Its not good to say but it seems we need to be negative to
win
----------------------------------------------------
Nick Marr is the author of numerous articles concerning
international real estate. He is an expert author with an
entertaining view on life and also helps run overseas
property website at http://www.homesgofast.com
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