You know what you want, but where do you find it? The hunt
for a production company requires the knowledge of where to
look; however, the hunt for a great production company
involves much more consideration.
Disregard your phonebook and go straight to the World Wide
Web. Through the continual growth of online resources, you
might be able to conduct your entire search at a desk. All
reputable production companies have homepages with easily
accessible information and demo material.
Reputation is an important track to follow. A first-hand
client testimonial can tell you a lot about general
rapport, professionalism, the overall process and the final
outcome. You may discover that a famed production company
really does not provide the quality of a smaller, lesser
known one.
While personal referrals are often the most helpful, keep
in mind how knowledgeable your source is. Use the
opportunity to inquire about the experience and view the
final product. If any element of the video appeals to you,
find out the origins behind it. The animation might be
unusually impressive, the soundtrack undeniably gripping or
the editing seamlessly suspenseful, so ask for names.
Has the production company been recognized and acclaimed by
fellow filmmakers? Websites usually devote a space to
brandish any honors. Regional and national awards showcase
superior work. Prominent competitions include the Emmys,
the Accolades, The Videographer awards, the New York
Festivals, the International Film and Video Festivals and
the Telly Awards. While all awards are noteworthy, some
signify more than others. Be aware of how each award is
determined. For example, an Emmy honors work that excels
beyond all other competition, while a Telly is awarded to
any work that meets set standards.
Depending on your budget, location may or may not be a
factor in who you choose to hire. Travel fees, including
gasoline and lodging fees, will ultimately be charged back
to your account. The convenience of a production company
down the street will hardly matter if your project requires
them to shoot on-location in another country.
The production company will provide the crew for your
video. The crew for a simple video will include a producer,
camera operator and a sound technician. For small projects,
the producer can double as director; for the simplest
projects, the producer may be a single cameraman. Including
on-camera talent includes a larger crew consisting of a
production assistant, lighting directors, make-up artists,
wardrobe assistants and more.
A turnkey production company, which offers all
pre-production to post-production services in-house, is
often the most cost-effective option for video projects.
Production companies typically own the necessary production
resources and do not need to hire or rent from other
vendors.
When choosing between companies, compare each based on
their answers to the following questions:
What type of productions do you specialize in?
Do you have experience in the type of product I'm planning
to create?
What will I need to contribute to the project?
Also, view a variety of their sample reels. Often these can
be located on the company's website as well as on DVD.
The production company may need to schedule and coordinate
different phases of the project with you or someone else
from your company. Share your vision with the production
company during your initial meeting. Good producers are
experts in the technical aspects of production, but great
producers are also passionate about the projects.
Film and video are ever-present in our culture, breeding
sophisticated audiences with high expectations. In the end,
your audience must focus on your message rather than on the
method in which it is communicated; its purpose cannot be
lost in or distracted by its form. The current price of
video production tools allows almost anyone to produce,
edit and broadcast, so be meticulous in your decision. A
professional production company has the expertise to convey
your message through media, not in spite of it.
----------------------------------------------------
Metro Productions is a full-service video and multimedia
production company headquartered in Virginia. Metro
Productions provides clients with the ability to realize
the benefits of high-end visual media products for the
purpose of sales, marketing, recruitment and training.
Delivery mediums for these productions include DVD,
streaming media and broadcast quality High Definition
applications.
http://www.metro-productions.com
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