If you've watched television during prime time recently you
no doubt have seen it. The banner line at he bottom of the
screen, usually accompanied by some sort of special sound
effect, that reads, "This program broadcast in High
Definition where available". Media technologists,
broadcasters and even the salesmen at Circuit City have
been talking about HD for years and now it has finally
arrived. But what does it mean for you? Sure you can get
clearer pictures and better sound on your television. But
how can that affect your business? High Definition
technology means more than just clearer images for the
networks it can also have a direct impact on your marketing
and communications strategy.
When considering your next video or multimedia project you
should consider the following reasons to use High
Definition technologies.
· HD looks better. Even when finished and released
in standard definition television, down-converted High
Definition images are noticeably superior to footage shot
in any traditional video format. Finished in HD and viewed
on an HD monitor, the widescreen images are simply
astonishing.
· HD has a bigger impact on the audience. The goals
of multimedia programs like training videos, Public Service
Announcements, and marketing overviews are to inform,
persuade, entertain, and motivate the viewer. With
professional lighting and camerawork, HD provides clarity,
image detail, and color warmth, which carry through to the
final product. Stories told with HD images have an impact
on viewers that is not possible in standard video formats.
HD programs are more beautiful and powerful, convey more
information, and hold viewers' attention longer.
· HD retains its value. Part of the value of any
video production is the raw footage that can be re-used in
future programs. As the viewing public moves toward
acceptance of widescreen, digital, and high definition
images, HD footage will retain its usefulness for the next
decade, while ordinary footage suffers serious degradation
when up-converted to HD formats.
· HD is a mature medium. In development since 1981,
HD cameras and other equipment are as flexible and tested
as standard definition equipment. In the field, portable HD
cameras are rugged and lightweight -- similar in size to
Standard Definition Betacam cameras and they provide equal
sensitivity in available light situations. In addition HD
field cameras can be outfitted for studio use for
pre-produced or live program production. Images captured
in HD can be digitally edited in linear and non-linear
editing suites and output to DVD, Digital videotape, or as
streaming media on the Internet.
· HD is a better investment. The cost of shooting in
HD isn't much higher than shooting in standard broadcast
formats like BetacamSP, Digital Betacam, or high end DV
formats. And the cost for HD's film like images is far
lower than 16mm and 35mm film. With its moderate cost,
superior color and image, power to reach audiences, and
long shelf life, HD simply offers more value.
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Metro Productions is a full-service video and multimedia
production company headquartered in Virginia. Metro
Productions provides clients with the ability to realize
the benefits of high-end visual media products for the
purpose of sales, marketing, recruitment and training.
Delivery mediums for these productions include DVD,
streaming media and broadcast quality High Definition
applications.
http://www.metro-productions.com
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